To send business text messages from 10DLC (10-digit) or Toll-Free numbers, mobile carriers now require a manual vetting of your brand and website. To avoid immediate rejection or blocking, your website and "Call to Action" (CTA) must meet these exact standards.

1. The "Magic Language" for Your Privacy Policy

Carriers now use automated scans to check your Privacy Policy. If it does not contain the following specific "No-Sharing" clause, your application will be rejected.

Action: Ensure your Privacy Policy includes this exact paragraph:

"Mobile information will not be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."

2. Website Opt-in (CTA) Requirements

The point where you collect phone numbers must be clear, transparent, and non-coercive.

• The "One-to-One" Rule: Consent cannot be "shared" with partners. The user must clearly agree to receive messages from your specific brand only.
• Separate Marketing Checkbox: You cannot bundle SMS with email or Terms of Service. It must be its own unchecked box.
• The "Not Required" Clause: You must state that SMS is not a condition of purchase.
• Optional Phone Field: If a user is filling out a general "Contact Us" form, the phone number field cannot be mandatory (*) unless the message is strictly transactional (e.g., 2FA or shipping).

3. Required Disclosure Text

The following text must appear immediately below your phone number entry field:

"By checking this box, you agree to receive recurring [Insert Use Case, e.g., marketing/promotional] messages from [Brand Name] at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Reply STOP to cancel, HELP for help. View [Privacy Policy] and [Terms of Service]."

4. Application Integrity (The "Matching" Rule)

• The Live Match: The screenshot or URL we submit in your application must be an identical match to what is currently live on your website. Carriers manually spot-check this; any discrepancy in wording or layout will result in a denial.
• New Sites/Mock-ups: If your site is not yet live, you must provide a high-fidelity mock-up. You are legally required to implement the final site exactly as shown in that mock-up once approved.

Pre-Submission Checklist

• [ ] Privacy Policy: Does it contain the "No-Sharing" clause for mobile data?